Our Customized Approach
The Secret to Our Success is in Our Customized Approach to Selling Your Home
At Mihara & Associates, we create an individualized, planned strategy to assist our sellers because we recognize each home is unique and every seller's needs are different. Our success in using this specialized approach has resulted in over 5,000 home sales since 1998.
Step 1 - Prepare for Meeting with Sellers
- Collect data about the property
- Prepare a Comparative Market Analysis (CMA)
- Analyze the CMA
- Determine current market conditions
Step 2 - Initial Meeting
- View the property
- Collect information
- Establish motivation
- Create the game plan
Step 3 - Pricing
- Research recent sales and sales pending
- Evaluate short term local pricing trends
- Consider absorption rate
- Develop a pricing strategy
Step 4 - Preparation
- Make recommendations to make your home appeal to as many buyers as possible
- Educate our sales force
- Implement the marketing plan
- Schedule the professional photographer, creative writer, and staging consultant
Step 5 - Marketing Plan
- Multiple Listing Service (MLS)
- Mihara & Associates, Inc. website
- Other real estate websites (Realtor.com, Zillow, Trulia, etc.)
- Social media
- Local media
Step 6 - Service the Listing
- Coordinate showings
- Obtain and provide feedback for showings
- Hold open houses
- Recommend service providers (repair contractors, cleaning service, etc.)
Step 7 - Negotiate Offers
- Consider traffic flow
- Understand the buyer
- Reevaluate the market
- Break down price and terms to understand the offer
- Help determine what makes sense for you, the seller
- Respond with a counteroffer or acceptance
Step 8 - The Closing
- Select a title company
- Communicate with the buyer's agent and lender
- Coordinate and monitor inspections
- Assist with any need for contractors, insurance, moving company, etc.
- Attend the closing to answer any questions that might come up
- Provide any "after sale" service when necessary
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Knowing that I would be selling a home and purchasing another within the Tampa Bay area, I studied various realtors from afar via marketing and web based info. Ultimately, Ray's professionalism stood out above the others, so I reached out to him as my first choice. From our first meeting to the last piece of transactional info, Ray's competency, ability to solve problems easily, and prioritization of issues was first class. When given the opportunity twice to put his profit before the customer's needs, he chose the customer. It was a pleasure relying on Ray and his associate Josef, and would highly recommend to anyone!
Single Family home in 2018 in Tampa, FL